NBCU To Stop Accepting 30 Second Online Ads For Short Videos; 15-Second Pre-Rolls Only

How did this happen? NBCU is making itself usable: it will not accept pre-roll online video ads longer than 15 seconds for short-form video content. The exception will be full-length episodes of broadcast-TV shows, which are longer duration and ad breaks are non-frequent. a revenue risk, considering about a quarter to a third of all pre-roll coming into NBC Universal still clocks in at 30 seconds. Not sure if other networks have similar policies, but will probably follow suit in some form soon.

This is a revenue risk, considering about a quarter to a third of all pre-roll coming into NBC Universal still clocks in at 30 seconds, according to Peter Naylor, SVP media sales at NBC Universal, reports AdAge. Also, interestingly, on NBC.com, the company has put a teaser about its upcoming social networking play around its shows.

Meanwhile, Brightcove is also tying up with online video sales/tech firm Tremor Media, and have a a similar standard to sell video ads in front of Brightcove content. Under the deal, pre-roll for all of the videos in Brightcove’s select network of vetted content will be limited to 15 seconds, and also includes frequency-capping.