Cable operator Liberty Media hopes to enhance its web strategy with the purchase of “controlling stake” (not sure if that means fully or majority stake) e-commerce network Backcountry.com, which runs a series of sites focused on the sports and the outdoors. Liberty hopes to ally Backcountry with its TV and other e-commerce sites. Financial terms were not released. The deal, which still must pass regulatory and other approvals, is expected to close sometime during Q2. Release
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post