Blizzard Planning Move Into Mobile

Games company Blizzard, which dominated the MMORPG segment when it launched World of Warcraft, is planning a move into the mobile space. The company is hiring for mobile positions, reports QJ.net, including Mobile Producer (“with outstanding communication abilities to manage the process of bringing Blizzard-IP-related functions into the mobile space…experience working within the mobile development space is mandatory”) as well as a Lead Mobile Software Designer and a Lead Mobile UI Designer. There’s no indication of how the company plans to move into mobile, whether it will extend mobile capabilities to its WoW franchise or launch new games. I think it should do both — WoW users will almost certainly have mobile phones and would use an application on the phone, probably even paying for it. But to get to the mass-market Blizzard can’t tie itself to its current users.

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