About.com Buys Reviews Site ConsumerSearch.com For $33 Million

About.com has been making small, strategic acquisitions over the last year: now it has bought ConsumerSearch.com, a product meta-reviews site, for $33 million in cash. The site focused on consumer products in 250 categories, ranging from digital cameras to snow blowers. The site generated 25 million page views in Q1, with 3 million unique monthly visitors, the company said.

The DC-based ConsumerSearch was founded in 2000, and its first round financing was led by Web Utility Partners, an NYC-based venture capital fund, among others.


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