DChoc Cafe — More On Hawkin’s Plans

Digital Chocolate has released an official announcement about founder Trip Hawkin’s vision for Mobile Games 2.0, which broke yesterday. The full name of the new brand is DChoc CafĂ© Series, and it will include popular card games, board games and puzzle games, intended to reflect the kind of games typically found at a cafe or other neighbourhood meeting place. It’s customization features will include personalized avatars, group and chat services, and will launch this summer. The model allows for cross-promotion, viral discovery and free trials, all of which will drive more customers to the point of purchase — the carrier deck, which should please carriers.

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