’s Back: Dot.Com Flop Now Rebooted As Travel 2.0 Site

It burned through £100 million ($200 million) in 18 months, gave users bloated Flash interfaces and became a case study for hubris. Now, the pan-European fashion e-tailer that was forced to liquidate with hundreds of redundancies in 2000 is back — relaunched today as a travel agent with a social media front-end. Dublin-based reservations intermediary Web Reservations International, (WRI) which operates, bought the ill-fated domain name last year and has resuscitated the site as a city, leisure and hotel guide, allowing users to share reviews, ratings and other contributions before booking their stay. The name might be the kiss of death to any aspiring online retailer – in today’s world, Expedia and TripAdvisor are rapidly cornering the booking and reviews segments. But WRI CEO Ray Nolan told the FT: