Trilibis Mobile, a company that builds on- and off-deck mobile Web sites for brands, reports in an email press release that WAP sites are paying off for companies that use them to extend their promotions beyond SMS text. Based on its work on 60 such projects the company has named the top features for an effective site. The measure of success: the degreee to which a site encourages user participation and interaction with the brand. (Granted, it’s not a huge sample
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