My start up was featured in a major news magazine. So I show up at a holiday party, magazine in hand and feeling good, only to have cold water splashed on me when I tried to explain social networking to the relatives. ‘But why would anyone want to do that?’ they asked. I couldn’t answer. Ever since, I’ve applied the ‘in-law’ test to my ideas: If I can’t explain to them why someone would want my product, I’m doing something wrong.
*Founders’ Lesson #5: Only when you _can_ dumb it down, do you actually _have_ it down.*
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