Betty Cohen is out as president and CEO of Lifetime Entertainment Services Wednesday, a day after what I gather was one of the network’s most successful upfronts. It certainly was the most detailed and ambitious from the digital end, closer to what I expected when Cohen came on board two years ago. No replacement announced yet. Lifetime is owned 50-50 by Disney (NYSE: DIS) and Hearst.
Update: ABC vet Andrea Wong was just announced as the new president and CEO of Lifetime. Wong most recently was EVP- Alternative Programming, Specials and Late-Night, ABC Entertainment, meaning she comes directly from Anne Sweeney’s Disney-ABC Television Group.
Wong’s responsibilities include day-to-day operations for Lifetime Television, LMN, Lifetime Real Women and Lifetime Digital (including LifetimeTV.com) — essentially the whole kit and caboodle. Wong brought Dancing to the Stars to the U.S., among other unscripted programs. She joined ABC in 1993 as a researcher. Not at all sure yet what this means to digital.