Vonage’s Strategy: Buy more Ads!

With a reprieve from the courts, what’s Vonage’s first public step in its patent battle against Verizon? Hire more lawyers? Partner with other patent holders? Nah — instead, Vonage went and bought some newspaper ads, and built a net-neutrality style “grassroots” website designed to enlist public support for its fight against the big telco. Just imagine, an army of thousands of Vonage customers, circling the court while chanting “woo-hoo, woo-woo-hoo!” That should do the trick.

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