Rajshri Media has a bend towards content related to culture, history, and so on. The latest is the Mumbai-based digital media company has tied up with a documentary and TV content maker, Krishnaswamy Associates. Rajshri will stream and promote Krishnaswamy Associates’ content online. They can be viewed free of charge. They include documentaries and short films such as India 5555 (not released in India); I; Reality behind religion, and Who loses when India wins, reports The Hindu Business Line.
Initially, 10 short films and documentaries will be available for online viewing. They will add more titles later. Krishnaswamy has a repertoire of 400 titles. Krishnaswamy is also in talks with organisations like Doordarshan and Singapore Television who own the copyrights of films like Silappadhikaaram and Manimekalai.
Rajshri has a tie up with Indian Film Division for historical content.
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