Gaming giant Electronic Arts has announced a partnership with Excel Interactive; Excel will be the master licensee for replication and distribution of PC games in India. Excel Interactive is the sister concern of Excel Home Videos, which is the licensee for content from Twentieth Century Fox Home Entertainment, Buena Vista Home Entertainment International (Walt Disney) among others. MN Kapasi, MD of Excel Interactive says that the company’s entry into distribution of gaming content is natural progression, considering the overlap with their Home Video distribution business. As per their website, Excel Home Video’s distribution network spans 91 cities and over 6000 retail/rental outlets.
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