Blog Post

Handheld Entertainment Buys Holylemon.com

Portable media marketer HandHeld Entertainment has completed its fifth acquisition of a user-generated video site in less than a year with its purchase of European site Holylemon.com. Financial terms were not disclosed. Noting its positive cash flow from banner ads and other marketing initiatives, Holylemon.com features user-generated videos, pictures and games, and the site claims to have attracted more than 1.1 million unique visitors in March 2007. More than 32 percent of Holylemon.com’s visitors in March were based in Europe, while more than 55 percent of the European totals were generated by visitors from the U.K. Release