RIM needs a better spin

Have you heard the sound of spinning? If not, all you have to do is read this piece in The Wall Street Journal (sub required) about RIM releasing some new software that will work on non-Blackberry devices (initially only for Microsoft’s Windows Mobile devices), and will be a fully featured release.

At present, RIM offers a Blackberry Connect software for Nokia and Palm devices, that has limited functionality. RIM says that software is going to be available “later this year,” so why talk about it now… unless it is to divert attention away from all the negative press the company is getting as a result of last week’s massive outage. Paint me cynical, but this is just SPIN.

Update: The RIM Press release offers more details,  and only this bit is mildly interesting:

Support for BlackBerry® Mobile Data System (BlackBerry MDS) allowing organizations to develop their own BlackBerry applications or deploy third-party BlackBerry applications that can run on Windows Mobile-based devices as well as BlackBerry smartphones.

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