Limited Interest In Mobile Banking In US

JupiterResearch has found that just 8 percent of online consumers who own a mobile phone are interested in browsing on the device to check their account balance (the release references US banks, so I assume this is a US survey). “Instead of trying to duplicate online banking services, banks should experiment with mobile Internet and text-based services and market them to young users as well as those who are already surfing the wireless Web,” notes RCR Wireless. Jupiter thinks that the current buzz around mobile banking is based on the industry wanting to expand into mobile rather than on consumer demand, which is unsurprising. In countries with a high penetration of broadband and a good banking infrastructure there’s little reason for consumers to want to replicate that experience on mobile — it’s in countries with low internet penetration that mobile banking will be popular.

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