Frucall has raised millions of dollars in its first round of funding from PacGen Ventures for its mobile comparison shopping service, reports VentureBeat. The company, which plans to raise more funds later this year, allows customers to search for prices by voice, WAP browser and SMS by entering the barcode on the product. It also lets advertisers bid to place ads on result pages for specific product barcodes, product categories, zip code, phone area codes. Frucall certainly isn’t the first company to launch a mobile comparison shopping service, and there’ll be strong competition in the space.
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