Research firm Gartner is bullish about the future for mobile TV and estimates an eightfold increase in the number of viewers over the next three years. It reckons the figure will rise from today’s 60 million to 488 million by 2010. This post at South Africa’s MyADSL.com delves a bit deeper to see if this growth translates into profits. The sobering verdict: “That will happen only if operators can attract enough subscribers to pique the interest of advertisers.”
Indeed, user ambivalence about watching TV on the move means there are no straightforward answers about uptake. To reach critical mass operators will need to be clever about how they package the service. Some indication of the strategy operators should follow comes from Gartner research director Carolina Milanesi. The post quotes her as suggesting operators may have to swallow short-term losses to reach long-term objectives.
Comments have been disabled for this post