Blog Post

VF Arvind To Retail Clothes And Apparels Online

VF Arvind Brands, a 60-40 joint venture between US based VF Corporation and Arvind Mills owned Arvind Brands, is planning to foray into e-commerce. CEO Darshan Mehta tells the Hindu that they’re currently working on back end operations, and are targeting 15 percent sales via the Internet in the next three years. The company plans to offer customized offerings for its brands, which include Lee, Wrangler, Nautica, Jansport and Kipling
I just think people are more comfortable trying on clothes before buying them, because is an issue of standardization of size and fit…there might be market for for apparels online, though.