TV Broadcasters Poised To Win Big In Digital World

Gerhard Zeiler, the CEO of RTL Group, gave the opening keynote at MIPTV in Cannes, arguing that TV broadcasters shouldn’t consider new media such as the internet and mobiles as a threat, but rather an opportunity. He said the industry needs to embrace fragmentation and offer a family of channels, and also diversify their revenue streams. “Most successful broadcasters will have to have mixed business models which will include subscriptions, content sales, merchandising, shopping TV, gaming, online communities,” reports Screen Africa. He said that broadcasters are content producers and distributors and the delivery technology shouldn’t be an issue — in fact the cheapness of digital distribution channels could be a bonus. The best way to make sure that new media doesn’t steal your audience is to make sure it’s your content on the new media, something a lot of big broadcasters have taken to heart with mobile…

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