Mobile Ads Set To Skyrocket In Japan, Boosted By Growth In Mobile Search

Consider the source on this one… Ads on mobile phones in Japan are set to triple by 2011, outpacing growth of advertising on the Internet, according to a study released this week. AFP reports on the findings, but leaves us to assume the study is from Dentsu, a major Japanese advertising firm.

Dentsu forecasts spending on mobile ads will hit 128.4 billion yen ($1.1 billion) in 2011, up from 39 billion yen ($327 million) in 2006. By comparison, Japan’s market for non-mobile Internet advertisements is expected to grow from 231 billion yen ($1.9 billion) to 400 billion yen ($3.4 billion) in the same period, the study said.

Mobile search is the growth motor and the rise of keyword advertising on mobile allows more advertisers to get in on the action. It also helps that Japan is ahead of the curve when it comes to mobile usage. The country counts more than 100 million mobile users out of a population of 127.7 million — with more than two-thirds using 3G handsets and services.

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