Blog Post

I Stream, UStream, We All Stream @Web2.0

You can’t walk very far without being caught on camera at the Web 2.0 Expo, being held at Moscone in San Francisco this week. Today, Jeremiah Owyang of PodTech had his tripod fixed on the third-floor, live-streaming tables upon tables of lunching attendees. I stopped by to ask him what he was doing and he swung the camera around to beam down on our chat.

“Editing seems so yesterday, now,” said Owyang, though he admitted he couldn’t imagine anyone, ever, watching an archive of his recording.

At the next table, his coworker Robert Scoble was sporting a hat-cam from Ustream, the competition. He said about 20 people were following him in a Ustream chatroom. It was some kind of crazy meta-voyeurism to look down at his laptop and see what they were saying.

Online video was also the topic of a panel I led in the morning.

I was informed by the conference organizers that audio and video of the panel will not be published. Which is too bad, cause there was a lot of cat-flushing and beer can-projecting talk that I didn’t manage to capture in my notes. Here are some quotes and paraphrases I was able to take down:

What works online in terms of content?

“Authenticity works.” — Erick Hachenburg, CEO Metacafe

Where do people watch your shows?

iPod, television, and computer, in that order. — Jay Adelson, CEO Revision3

Primarily on our site and through our feed. — Howard Lindzon, founder Wallstrip

What works in terms of monetization?

“As someone who made 100 percent of my salary through pre-roll ads last year, I agree [they are dead].” — Mark Siry, VP of product management and design at nbbc

Forty percent of Revision3 watchers say they have bought a product because of a spot on Revision3, 85 percent recognize sponsors’ names, and 75 percent say they’d be OK with pre-roll ads. — Jay Adelson

Elsewhere, here’s a pretty full write-up: AppScout
Thoughts on exclusivity: Tech Check Daily
What’s going to happen to YouTube? VC Ratings
Post-panel: YouTube launching video ads next week?
If you see any other coverage please let me know.

14 Responses to “I Stream, UStream, We All Stream @Web2.0”

  1. Good day to you,
    do you have a solution for a new hotel that i am busy completing , it has 192 roods and i would like to provide streaming television and movies on demand..

    Kind Regards
    Shane Staack

  2. Interesting comments.

    It was more than 20 people watching, when we were streaming at the Community RoundTable, I was told later by Ustream themself there were hundreds watching. There were also more people in the chat room interacting than were physically at the event.

    I told Liz that comment a little out of context and during the excitement of it all. There indeed is a place for editing, and high quality production, however live web streaming is here to stay.

    Jeremiah the lazy fuck

  3. The power of live lies in the interactivity. The ability for watchers and broadcasters to collaborate in real time.

    That being said, live isn’t a substitute for production. I for one am glad that people are still spending the time and money to make real TV shows like Battlestar Galactica. Imagine trying to do a live drama like that? Impossible.

    Live will have its place, and traditional production will have its place. Even if the enthusiasts of both camps want to play Sharks and Jets in the blogosphere.

    –Chris Yeh (Ustream investor)

  4. Personally, I thought them running around with cams on their heads were creepy. I wanted to say Howdy to Scoble while we were at the Community Roundtable, but I didn’t want to stream our (assumably) uninteresting banter out to millions…wait..I mean twenty people.

    And reading someone from Podtech saying that “editing is so yesterday” is a telling sign of how many people who work in “new media” have no respect for craft.

    No wonder why the mainstream looks at online video creators as amatuers.

  5. I interviewed Chris Yeh of a few days ago and I’m quite excited in the potential for live video shows over the internet.

    With reality TV being such a popular niche on regular TV at the moment it is definately something that can get big