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Another fight … Microsoft vs. Adobe

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It’s the season to rumble! Microsoft has just launched beta of a new media technology called Silverlight that essentially is going to compete with Adobe’s Flash technology. Adobe, meanwhile has introduced Adobe Media Player, a standalone media player that can be perceived as a competitor to Windows Media Player. Microsoft has signed up MLB as a partner for Silverlight. Adobe is working with eBay, the Wall Street Journal says.

The new media player is an effort by Adobe to capture some of the upside of the online video boom. It must “tweak their melons” that a company that used their Flash technology, aka YouTube got sold for $1.65 billion, and all they got was a proverbial T-Shirt!

“The media companies have a lot of questions about the other technology providers – are they becoming media companies or becoming providers… We are not a media company,” Craig Barberich, group product manager for Adobe Dynamic Media Organization tells NewTeeVee. That’s a dig at iTunes as well, because AMP does mimic many of the video features of Apple’s digital media platform. Nevertheless, this promises to be a long bloody fight, though Adobe has an advantage, thanks to near omnipresence of Flash on all platforms.

As an aside, this is a flashback moment from the ’90s, when competing technologies vied for consumer affection but ending up causing more confusion.

14 Responses to “Another fight … Microsoft vs. Adobe”

  1. There is no doubt that Silverlight is gaining momentum. Of course Flash has many hearts and minds in its camp and it is very easy to bash Microsoft for trying anything new, but this is a worthy release.

    To showcase Silverlight, Microsoft Australia are running an interesting campaign to demo MS Office 2007 and raise money for charity at the same time. Users watch a 30-second clip of Aussie kids explaining Office 2007, and Microsoft donates one Aussie dollar to a local charity, The Smith Family.

    It’s a well-polished Silverlight site for a good cause. is the link

  2. “this is a flashback…from the ’90s,…ending up causing more confusion.”
    Actually different market segments seem to identify what format they wants for what application. By just creating a few value add ons, Microsoft and Adobe can’t create a huge dent in each other’s territory. In this case, definitely not Microsoft…it just seems to have a complicated offering. Adobe, well yes…Adobe needed to iron out a few creases of security, quality and real time streaming to become the darling of the emerging online media industry…but it still has some way to go before it can be mounted on the pedestal as the ultimate video solution.

  3. Microsoft makes its own proprietary version of the Flash player? Isn’t the Flash player installed on like 99% of all the computers in the world?

    Smooth move Redmond, smooth. Can I expect to be force feed this new player with the next Service pack for Vista…

    [Vista user prompt]”Silverlight is not your default media player. Would you like to completely uninstall Adobe Flash and replace it with Silverlight? Clicking now will cause this prompt to appear everytime the Adobe Flash player executes….”