Rivals Start Weighing on Google-DoubleClick Deal; Want Close Regulatory Scrutiny

A flurry of activity over the weekend after Friday’s announcement about Google’s intention to buy DoubleClick for $3.1 billion in cash. Competitors like Yahoo, Time Warner and Microsoft, all of whom did bid for DCLK, are talking about anti-competitive nature of the deal. The deal will be subject to a review by either the Department of Justice or Federal Trade Commission.
— This is possibly the first time Microsoft has leveled a charge of anti-competitive behavior, reports FT. Between them, Google and DoubleClick account for “over 80 per cent of the adverts delivered to website publishers, so their combination in a single company has big ramifications,” Brad Smith, Microsoft