NTV Moneymaker: Advertorial Production


Ever wonder who produces all the commercials which air on the televisions at your favorite (or least favorite) big box stores? Premier Retail Networks (PRN) produced the audio visual accompaniment for your last trip to Best Buy, Wal-Mart or Costco.

Premiere Retail Networks LogoIt’s not a new company — large retailers have long been piping in their own satellite and cable networks for years. But it’s part of an ecosystem of businesses that produce content for all those screens that are popping up across your life, from the checkout stand, bus and elevator to the bathroom at the nightclub. And they’re looking for a writer-producer.

It’s a real media job, requiring “Experience in directing freelance field crews, editors and production staff.” It would be good experience for the kind of short-form content that will be hyper-prevalent thanks to new distribution models. And the range and value of content that’s produced for in-store advertising is pretty staggering.

Once, many years ago, I was contracted to produce some storyboards for a campaign that synergized Coca-Cola and the first Harry Potter movie (I thought they were looking for a childish style, and did my best to channel John Canemaker). While the office is an enjoyable creative chaos, when I was there they made no pretension to artistry. The Wal-Mart network plays all day on screens throughout the office.

NTV Moneymaker will be an irregular feature in which we showcase a way to make a living with your video skills.


Jackson West

It’s work. Making video. In San Francisco. And for better or, well, worse it’s a sign of things to come in terms of production business models. It certainly wasn’t beneath me to pick up their checks, but then what is?

If you read that USA Today link, you’d see that you also get to help Tim McGraw move units! I know how you love Tim McGraw, Schlomo.

schlomo rabinowitz

I’ve always wanted a job where I can come up with ways to make Coke Zero and tampons sexy.

Thanks Jackson, you are better than Monster.com!

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