It makes sense that Lorne Michaels, creator and executive producer of NBC’s Saturday Night Live, would like YouTube. The site’s users’ appetite for funny clips brought SNL a much-needed boost of cultural relevance. And as Techdirt points out, it’s a synergistic relationship; SNL’s smash hit Lazy Sunday short put YouTube on the map in late 2005.
But it’s nice to hear it straight from the horse’s mouth:
“I think that YouTube is great, because if you do something like ‘Dick in a Box,’ someone in Pakistan can see it,” Michaels told the New York Observer, in an article covering some of the “where embeds go to die” material we at NewTeeVee love to retread.
Michaels said he personally helps select SNL clips for NBC to feature on YouTube.
“I think it should be clear, I don’t quite understand what NBC is doing with Fox,” said Mr. Michaels. “It sounds—” Mr. Michaels paused. “Cool. But it all seems like it’s still shaking out.”
“I think it’s simple for me,” said Mr. Michaels. “If the work is good, I want the most number of people to see it—period. Anything that leads to that would be my objective.”
“The creators obviously want the biggest possible audience,” added Mr. Michaels. “And lawyers have another agenda.”