Vodafone Reveals What Women Really Want

Vodafone is gearing up to launch more content services aimed at women, including a Desperate Housewives game, Telecompaper (sub.req.)reports. Vodafone also detailed its insights into what women (at least in the U.K. and The Netherlands) expect from mobile phones and functions. (No details, so we can only assume this is based on a statistically significant slice of its users in the two countries.) Unsurprisingly, design is the number one selling-point. User research found around 55 percent want a phone that is round, light colored and opens like a clamshell. Some 18 percent want a more business-oriented model, 14 percent want to make a statement with an extrovert design, and 13 percent just wanna have fun, funky design.

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