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BBC Worldwide has appointed former Vodafone exec Thomas Geitner to its board as a non-executive director in preparation for imminent digital launches. Geitner was CEO of the telco’s new business and innovation division until the division was culled in October 2006, prompting Geitner to exit in December that year. Guardian reports that, as a non-executive director, Geitner “will advise the board on new media developments, investments and international growth,” adding BBC Worldwide is also developing a commercial version of its iPlayer web VOD service and is also locked in talks to roll out ads on non-UK sites. But the company’s own statement hints at further wireless development. CEO John Smith: “His vast experience in telecommunications, particularly mobile services, will be highly valuable as we look to launch more direct to consumer businesses.” Geitner previously also Vodafone CTO and oversaw the launch of the Vodafone Live portal.