GoogleClick: Execs Explain $3.1 Billion Deal

Google Chairman and CEO Eric Schmidt and DoubleClick CEO David Rosenblatt were those among those on a conference call (full audio for streaming and download below), explaining the $3.1 billion acquisition to investors and journalists. Schmidt’s brief opening remarks highlighted the perceived value of using one console for search and displayed and promised more innovations. He also talked about privacy — “We at Google are very committed to preserving people’s privacy; DoubleClick will help us do that.” — and user benefits from more targeted ads. The call quickly moved to q-and-a. Some running highlights:

Too much power for Google?: Schmidt : There are many choices. “Among the choices this was the best fit. We don’t see the concern you raised as one we’re very worried about.”

Why this much and why in cash?: Schmidt: “We felt we could afford the price and it

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