Leading media planning and buying agency Zenith Optimedia is launching its digital arm, Zed Digital, in India, reports Exchange4media.com. The launch is expected on April 19. The company specialises in all digital platforms, from interactive performance marketing to mobile. Zed Digital will handle the existing digital business of Zenith Optimedia, besides handling new business too.
Vineet Mathur is appointed Senior VP of Zed Digital, who would be reporting to Ambika Srivastava, CEO, Zenith Optimedia. Prior to this appointment, Mathur was heading his own company, Shrivinayak.com, an internet consultancy firm, for six years.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
["wijax_99042fb5d284653c49978200d4f8f4eb","wijax_8a2c60de93ff2e60946e1ac41ade99ab"]
{"source":"https:\/\/gigaom.com\/2007\/04\/12\/419-zenith-optimedia-to-launch-digital-arm-india\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_06dda16af5e1ed53ed18db9e658469c7","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
{"source":"https:\/\/gigaom.com\/2007\/04\/12\/419-zenith-optimedia-to-launch-digital-arm-india\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_06dda16af5e1ed53ed18db9e658469c7","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
Comments have been disabled for this post