Zenith Optimedia To Launch Digital Arm In India

Leading media planning and buying agency Zenith Optimedia is launching its digital arm, Zed Digital, in India, reports Exchange4media.com. The launch is expected on April 19. The company specialises in all digital platforms, from interactive performance marketing to mobile. Zed Digital will handle the existing digital business of Zenith Optimedia, besides handling new business too.
Vineet Mathur is appointed Senior VP of Zed Digital, who would be reporting to Ambika Srivastava, CEO, Zenith Optimedia. Prior to this appointment, Mathur was heading his own company, Shrivinayak.com, an internet consultancy firm, for six years.

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