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Time Inc. Closes TeenPeople.com, But Keeps Brand Alive Within People.com

A new twist on the recent trend of print magazines transitioning to online-only editions: a year after shuttering its hard copy edition, TeenPeople.com will close at the end of the month and be merged into its adult sibling, People.com. Marc Golin, People.com’s editor, speaking to Mediaweek, said that the rationale for the merger was the “nice amount of teen-demo traffic” the younger site has gotten, adding that if TeenPeople were viewed as doing poorly, the brand would’ve been discontinued. The site had 435,000 unique visitors in March 2006. But as Mediaweek pointed out, a year later, it didn’t meet minimum sample size standards needed to reliably project audience size, according to NetRatings. In terms of the impact on personnel, the Time Inc. unit only had two full-time staffers and a network of freelancers. One of the full-timers will go to People.com while the other person has been laid off.