Nokia.mobi Shows Power Of Manufacturers

In an article on Nokia’s move into mobile advertising in the Mobile Media newsletter from Informa Telecoms and Media there’s an interesting tidbit: The nokia.mobi site receives more than 100 million visitors a month from around the world, mostly from China. That’s a pretty high figure — certainly enough to provide initial inventory for anyone looking to advertise with Nokia — and is achieved because all of Nokia’s data-enabled handsets have a preloaded link to the site. It probably wouldn’t shame the portals of large operators, but I’m guessing most off-deck sites only dream about that level of traffic. I had a quick look at the site and it’s not even really that good — more like a demo site.
Related stories:
.mobi Off The Block; Registrations On
Nokia’s Foray Into Mobile Advertising Raises Concern

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