Spanish mobile operator Telefonica Moviles Espana (TME) reports that its mobile barcode platform, supplied by wireless commerce solutions provider Scanbuy, is ready for launch. TME will use the platform to let its Movistar subscribers access to content by pointing their cameraphones at a two-dimensional barcodes contained in advertising, on TV, business cards or websites. Scanbuy’s service platform will allow content providers to create, manage, and monitor their barcodes and to launch couponing and ticketing campaigns by sending barcodes within SMS or MMS messages. Press release
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
["wijax_ae7baf3b4797a75664db08df301ba9e5","wijax_6e2fed970afd03080a33961f283c052c"]
{"source":"https:\/\/gigaom.com\/2007\/04\/11\/419-telefonica-launches-content-selling-scheme-using-barcode-technology\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_001aa9622bdc9d956ff647a9b9572026","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
{"source":"https:\/\/gigaom.com\/2007\/04\/11\/419-telefonica-launches-content-selling-scheme-using-barcode-technology\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_001aa9622bdc9d956ff647a9b9572026","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
Comments have been disabled for this post