Telefonica Launches Content-Selling Scheme Using Barcode Technology

Spanish mobile operator Telefonica Moviles Espana (TME) reports that its mobile barcode platform, supplied by wireless commerce solutions provider Scanbuy, is ready for launch. TME will use the platform to let its Movistar subscribers access to content by pointing their cameraphones at a two-dimensional barcodes contained in advertising, on TV, business cards or websites. Scanbuy’s service platform will allow content providers to create, manage, and monitor their barcodes and to launch couponing and ticketing campaigns by sending barcodes within SMS or MMS messages. Press release

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