Yahoo will be the exclusive provider of contextual and sponsored search ads for Viacom’s 33 broadband sites with the potential of expansion to another 140 Viacom sites under a multi-year deal announced today. The ads will be delivered using Yahoo’s new “Panama” platform, which has received good notices since its launch earlier this year. Release.
Update: The deal is generally seen as a plus for both companies. UBS analyst Ben Schachter quickly sent out a client note describing it as a positive for Yahoo to add “quality inventory & partner” and for Viacom’s stated goal of hitting $500 million in digital revenue in 2007. Schachter sees other key points for Yahoo, including the potential for a “deeper & more meaningful” relationship.
— He also picked up on Yahoo CEO Terry Semel’s non-too-subtle dig at Google in the press release: “Viacom … shares Yahoo
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