Yahoo’s Panama Notches A Win With Exclusive Viacom Broadband Deal

Yahoo will be the exclusive provider of contextual and sponsored search ads for Viacom’s 33 broadband sites with the potential of expansion to another 140 Viacom sites under a multi-year deal announced today. The ads will be delivered using Yahoo’s new “Panama” platform, which has received good notices since its launch earlier this year. Release.
Update: The deal is generally seen as a plus for both companies. UBS analyst Ben Schachter quickly sent out a client note describing it as a positive for Yahoo to add “quality inventory & partner” and for Viacom’s stated goal of hitting $500 million in digital revenue in 2007. Schachter sees other key points for Yahoo, including the potential for a “deeper & more meaningful” relationship.
— He also picked up on Yahoo CEO Terry Semel’s non-too-subtle dig at Google in the press release: “Viacom … shares Yahoo

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