Revamped MSLO Site Is ‘So Martha’

Months in the making, Martha Stewart Living Omnimedia‘s online hub has been retooled with new search capabilities, 700 videos covering 15 years of her TV program and social media tools. I spoke with Holly Brown, president of internet at MSLO (currently on a “working” maternity leave), as the relaunch began tonight; she insists this is more than a makeover. It is the first step of a major overhaul expected to be done by fall. The overall aim is to balance the site’s expert advice with more user content and community features.
A hint at MSLO’s future online direction is found in the new feature, SoMartha, where users can share lifestyle tips and their own

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