Broadband Content Bits: Joost-WMG; Fox-Hearst; Endemol; Cooper’s Podcast; LX.TV-Jaguar


Joost-WMG: Joost has another significant content deal, this time with Warner Music Group. The video service, still in beta, will produce multiple WMG channels, programmed either by genre, label or, potentially, by artist. The two will share revenue from targeted advertisng on WMG’s Joost channels. Release.

Fox TV-HearstFox TV Studios is working with Hearst to develop video clips for the online versions of Cosmogirl and Popular Mechanics. CosmoGirl’s site will host a scripted show that focuses on three juniors in high school. The clips, each between two and three minutes in length, will air twice a week. It will be professionally produced with a user-generated component: some plots will come from e-mails sent in by consumers. For Popular Mechanics, the studio is creating what sounds like information-oriented clips that feature so-called “hands-on guys.” (via MediaPost) show producer Endemol USA is partnering with male-targeted user-generated video site to develop original content. The first program in the partnership is called Record Breakers and it’s slated to premiere this summer. The show combines original and user generated elements. In every episode, a host sets a new comedic record and challenges two contestants to break that record for a cash prize. At the end of each show, viewers are encouraged to attempt the challenge themselves and submit the resulting videos to Release.

Cooper’s video podcast: Video and audio podcasts have become a basic accessory for TV anchors and correspondents. The latest is a new 20-minute video podcast from Anderson Cooper 360 with highlights from the previous night’s show delivered by 5 a.m. and an original intro by Cooper. It’s available directly from CNN or via iTunes.

LX.TV-Jaguar: The luxury car maker has signed with LX.TV as presenting sponsor of weekly webisode series Gorgeous — nine episodes, three minutes each, co-branded with the new Jaguar XKR.

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