Alltel Launches Branded Mobile Search Service Using Dedicated Handset key


Alltel Wireless has launched a branded mobile search app, presenting users with the equivalent of a dedicated mobile search key on select handsets. The LG8600 handset will be the first on the market with the BREW client pre-installed; other handsets will follow over the coming months. A dedicated search key on the device, marked by a magnifying glass search icon, will launch the Alltel-branded search box…the company has used dedicated keys in the past to present users with games and ringtones.

As mobile search takes its rightful place as the de facto interface to content and

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