Israeli Mobile Coupon Apps Firm Pdway Gets $3 Million Funding

Israeli start up Pdway which is developing mobile coupon applications, has closed received $3 million in first round funding, from a private investor active in the real estate market. The company will use the funds to complete the development of its technology and carry out commercial feasibility tests in the US, in which it has already invested a few million dollars, reports Globes.
The company has developed a technology that enables the distribution and use of coupons at points of sale through handsets.
Haaretz: The company’s business model is built on profit sharing with coupon companies, and to this end the company has established agreements with the 10 largest coupon companies in the U.S.

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