Blog Post

Who uses dot mobi?

The Wall Street Journal has a PR-friendly story about dot mobi addresses. Other than when I’ve researched dot mobi I’ve rarely met a company that is focusing efforts on these — more just buying them in a defensive move. M:Metrics says that there are no dot mobi sites within the top 50 of the most popular domain names accessed with mobile devices.

13 Responses to “Who uses dot mobi?”

  1. Richard Yates

    Having done mobile development for over seven years the beauty of dotMobi is in its simplicity! Yes, if you have properly separated your content from its presentation then you can do adaptation on the fly. However, think about the typical environment where things are not exactly perfect (the content and presentation are not cleanly separated) and dotMobi begins to look like a pretty good solution that allows one to get something up and running with a basic set of rules surrounding it and not initially impact the existing web site and applications.

  2. I think .mobi is gonna change the way people interact with the www big time, but it’s early days yet. I agree that the tld may not have been necessary, but now it’s here, I believe it will eventually come to mean ‘this site will work well on my phone’. Personally, I love being able to access the net while I go about my daily business outside in the real world, but now I’m just hanging out for heaps more mobile friendly sites to be able to visit. To speed things up I’m even making some content myself!
    In case anyone’s interested… here’s my story in a nutshell.
    I first heard of .mobi in late October 2006 and instantly saw the potential of it. I then bought several practical names and spent a couple of months researching & teaching myself to build mobi websites. Next I bought a 3G phone, to check/view my sites on as I made them, and to show/inform people/friends of .mobi when out and about. Everyone I show my sites to is blown away, (none of them had even heard of .mobi. before), and it has inspired them to start using their phones for surfing the net. I find most people are ignorant of their phones capabilities, don’t know there’s a world outside of their Telco’s wap site, or, still think it’s very expensive to browse the net on mobiles.
    I hope I haven’t bored you all, but I’m buzzing, because in a few short months I’ve… discovered a whole new business/career, taught myself new skills, have investors sniffing around, and for about US$3000 I now own an estimated US$500,000 worth of virtual real estate! I don’t care what anyone says, I love .mobi – it’s changed my life. Mobi rocks!!!

  3. This argument I have seen been used many times. The fact of the matter is “what if I don’t want to be forced redirected to a smaller info version on the .com, but want to see the whole full site info .com on my PDA but with scrollbars?” Don’t force me to a lesser content mobile version if my device is capable of seeing the full version. Let the user have choice.. no forced redirects.. as it is, .com’s exist.. now, keep the full info .coms preserved for on the go access.. do the device detect and redirect on the .mobi!

    Also, .mobi standards ensure that a site can be seen on the lowest end phones.. which mostly exist today worldwide..

    Also who wants to remember or

    Plus, corporations are using their dotmobis now on a torrent pace for a 6 month year old baby.. .. more and more are coming every day..

    Look at DotMobi’s elite business consortium and who supports it.. Visa just joined the board..

    Also, it’s not what technology says that decides if DotMobi or any domain is adopted.. it is what becomes HOT in the mainstream, usage and awareness by the masses that ultimately decides if Dot Mobi is successful and adopted..

    ..and if you look more closely, Dot Mobi in its 6 month microcosm, has been exhibiting a global, viral spread..

    It’s an honor that the Dot Mobi rep has posted here for us..

    Kind Regards


  4. Steve D

    Per Jason’s comment…

    “I believe in allowing our users to decide when they need the mobile version of the site and when they need the full site. Some websites have code to detect what browser is being used and to show the “appropriate” site based on what is detected. However, as phone screens get bigger and laptop screens get smaller, it becomes very tricky to decide what version of the site is best for the user.”

    This arguement is illogical in that a .mobi website would need to have code to detect what browser is being used via which handset / convergence device. Since you need to have this coding irrespective of the entry process (.mobi or .com), why not skip the .mobi step alltogether and simply apply it to the original .com site?

    Chances are that the big sites will still continue to bring in .mobi while applying recognition coding to all their entry points. Hedge your bets rather than forcing people to utilize device-specific domains. My belief is that the advent of .mobi has forced sites to begin developing .mobi in order to protect their domain names. This behavior is often mis-interpreted as true adaptation of the .mobi concept.

    .mobi may not be a logical solution to accessing mobile content – especially since device and browser recognition software / coding has already started to to make the domain name irellivant. Key here is that strong marketing among users could (?) make it stick and that much of the .mobi adaptation is simply hedging behavior.

  5. JayDawg

    Wow, the dotMOBI PR hucksterism has hit the comments big time. It’s a completely superfluous domain and will likely go the route of .info and .tv and be a minnow in the .com ocean.

  6. Also, RE the top 50 mobile sites list:

    I agree with James above. I’m guessing that most of those top 50 sites have been around longer than the .mobi domain (or at least had started development before then). I wouldn’t expect an established site/URL to change to .mobi after they’ve already launched, especially considering a lot of those websites get the majority of their traffic from links embedded in the phones themselves.

    BTW, do you have a link to that list?

  7. We just went through discussions on what tld and/or subdomain to use for our We decided to go with the .mobi for a few reasons.

    (1*) I believe in allowing our users to decide when they need the mobile version of the site and when they need the full site. Some websites have code to detect what browser is being used and to show the “appropriate” site based on what is detected. However, as phone screens get bigger and laptop screens get smaller, it becomes very tricky to decide what version of the site is best for the user. Our solution? Let the user decide. if you have a big screen. for a small screen or phone.

    (2) Okay, so why not or A lot of the arguments for those urls is that they are smaller and easier to type on a phone. This is not necessarily true depending on what phone you’re using. And since we forward those URLs to anyway, you can still use them if you want to save the extra keypress.

    (3) Why it’s own tld specifically? I think there are more benefits to separating the domains of the main site and the mobile site (mostly for tracking). And while people aren’t adopting the .mobi as fast as some might have thought, I think it will eventually be at least as common as .org or .edu domains. I like how it says something about the site before you even get there.

    Sidenote: For SEO in particular, it might be beneficial to use that .com/.net karma to help your mobile site, but I’m guessing that .mobi’s might get precedence of their own on searches focused on mobile sites. I don’t really know enough about the SEO of this to make a decision… an interesting thing to look into more.

  8. It’s certainly true that a large amount of .mobi activity we’re seeing right now is at a grass-roots, local, and small-business level.

    It’s possible that, as a technology journalist, you don’t often meet companies like that :-)

    (But they’re still quite a suitable class of company to benefit from delivering services for the mobile context, so it’s pretty exciting to see nevertheless).

    It would be helpful to know when the mMetrics study was undertaken and whether it included on-deck domains (which will of course score very highly whilst many walled gardens remain).

    And .mobi domains have only been generally available for about 6 months or so. So yes, expecting widespread consumer adoption is probably premature.

    Right now, we (as a company) are focussing a lot of our effort on helping the domains owners get content out there first – through resources like and for example.

    Of course, I canalso rattle off a list of well-known brands that have already launched .mobi sites. There’s a showcase at – but those are probably ones that you’ve already come across during your research :-)