One major barrier to mobile data services usage in the U.K. will come tumbling down this summer. Vodafone will join T-Mobile and 3 this summer in offering its customers flat-rate data subscriptions, New Media Age reports. Vodafone is tight-lipped about the details, but it is believed the operator will abandon its current offer, which lets users access on-portal service for free, and charge users a daily or monthly fee for unlimited access to on-portal, off-portal and the wider mobile Web.
Vodafone may reason the shift is to benefit its 4.5 million Vodafone Live! users, but the operator has other motives for its recent shift in mindset. Vodafone has to develop a new portal approach and an overarching strategy to make sense
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