Tigerwoods.com Teams Up With MLBAM To Create & Distribute Mobile Content

TigerWoods.com, the official website of professional golfer Tiger Woods, has named MLB Advanced Media, LP (MLBAM), the interactive media promoting Major League Baseball, to be the exclusive partner responsible for the creation and distribution of Tiger Woods mobile content. The content on offer is pretty much the assortment of content you’d expect (ringtones, wallpapers, text alters and photos), but there are some surprises, including video messaging, a mobile sweepstakes (vague, but intriguing) and fantasy games. The WAP site, which goes live today at wap.TigerWoods.com, will feature live scoring updates, hole-by-hole and a live scorecard, as well as news, schedules, tips, photo galleries and bio information. MBLAM has also created Tiger Text, a service where fans can request information (scores, news, tips, etc

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