Online Gaming In India At Rs. 21 Crore – IAMAI-IMRB Report

As per a an IAMAI-IMRB report, the size of the Online gaming industry in India, as of Jan 2007, was around Rs. 21 crores. Revenue accruals from the organized cybercafe market were at Rs.12.17 core, subscription based services contributed Rs.6.6 crore and advertising contributed Rs. 2.24 crores (Source quoted: Yankee Group IMRB International)
Interestingly, 19 percent of this revenue accrues to international platers not based in India, and 97 percent of online gaming in India is casual gaming.
Cybercafe’s are the primary access points for gaming, where people are initiated into gaming by peers. Marketing activities by content providers are helping organize the cybercafe market into gaming zones. Some issues that content developers face include the existence of an anti-gaming culture, poor infrastructure, availability of skilled developers and lack of financial resources for small developers.
As far as portals are concerned, some of the issues that need to be dealt with include localization of content, demonstration of advertiser value and development and management of online communities.
Some future trends mentioned in the report include the bilpolarization of gamers into serious and casual gamers, rise of home gamers, growth of PC and Mobile gamers, and the advent of Micro payment.
The report:

Readers should note that this report is based on desk research and interviews with stakeholders from gaming portals, traditional portals and game development studios.

Note: There are four links at the bottom of the scribd placeholder above – for downloading pdf, doc, txt and mp3.

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