Scripps Hopes To Repeat Cable Success With Interactive Expansion

Scripps has stepped up the pace of new digital initiatives and hires over the past few months. And while some have expressed lingering doubts about its newspaper holdings and concern continues over the ability to absorb the high acquisition costs of comparison shopping sites Shopzilla and uSwitch, it’s clear that the company has been zeroing in on growing its interactive revenues.
As we reported last month, Scripps lured Deanna Brown from her post as general manager of Yahoo Media Group

loading

Comments have been disabled for this post