Updated: A lot was made of the Viacom’s decision to sue Google/YouTube, while ordering them to take down the Viacom copyrighted videos, particularly the Daily Show with Jon Stewart and The Colbert Report. Looks like they were making a mountain out of a mole hill. Now don’t get me wrong – I totally respect Viacom’s decision to defend and protect their content and copyrights.
But the $1 billion lawsuit – well that was too much given, that Viacom represented about 2% of the YouTube video views, according to a study by Vidmeter. (Get PDF) The copyrighted videos that were taken down by YouTube accounted for about 6% of the total views garnered by the 6,725 of YouTube’s most-viewed videos over the last three months, the study says. These videos were viewed a total of 94.2 million times.
The results of the new study only bolster our previous argument that YouTube is not built by big media. Liz Gannes puts it best when she says, “So maybe YouTube really is about the long tail, the little guy, and the lonely girl.” I think in the end, both parties will have to bury the hatchet and play nice with each other – just as our readers had predicted.