Moka is launching a service mBooks service that will deliver excerpts of books via SMS. The genre of books sent are self-help books, religious books and philosophy tracts which can be broken up into short points or quotes…SMS has 160 characters. Other genres planned include lecture notes, how-to guides and textbooks. There’s 76 launch titles and the user controls the schedule, frequency and delivery method for the messages (which can also be sent to e-mail). All the titles I looked at a few hundred quotes and a price of $7.95 — the terms and services talked about monthly subscriptions. If that is $7.95 per month, and we assume that people stay on the service for all the quotes, the authors would probably at least double the revenue from the sale of the book. Even if it’s a one-off payment it’s a substantial boost — of course, their readers would need to think the writing was worth it. There’s also a lot of free mBooks, which seem to be the out-of-copyright writings such as Greek philosophers and religious texts.
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