Mastercard Launches Nearby Service

Mastercard has announced a new mobile effort, Mastercard Nearby, which will let users search for ATM and merchant locations, get driving directions, rewards and special offers, and so on. When users log in (www.mcnearby.com) they select the information they want, and can access that via the web or via SMS. Although the service is only open to Mastercard holders in the US, those people can search for ATM locations in Australia, Canada, France, Germany, Italy and the United Kingdom. Mastercard teamed with Go2 to develop the service, and plans to launch customized versions for issuers and merchants. It’s a fairly obviousl service for Mastercard to launch, considering its type of business. It hasn’t gone as far as buying into dotmobi like Visa but it’s also working in the mobile space…something it could be keen to emphasize after Visa’s announcements and CTIA keynote last week. (release)
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