Major League Baseball Subscription Service To Carry Ads; 45 Advertisers Back It

As opening season gets under way, Major League Baseball is trying for a different kind of double play: after experimenting with focusing on subscription fees for accessing online games in the past, this will be the first full season it will insert ads in premium live webcasts. Additionally, MLB also hopes that the current excitement for online video will extend to them, as it hopes advertisers will rush to offer additional support for online games, IBD notes.


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