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Google Joins DoubleClick’s List Of Suitors; Price May Surpass $2 Billion: Report

Google has joined in the race to buy the big online ad firm DoubleClick, joining Microsoft and others, reports WSJ. The asking price will go above $2 billion, and Microsoft has appeared less likely to win the bidding, the story says citing sources. Yahoo and AOL have also talked, but the kind of money being asked only leaves two players capable of that kind of money, or the private equity firms.
Updated: Ian points out an interesting coincidence: that both companies are in the same New York City building (111 Eighth Ave)…Google’s big new office and NYC and DCLK’s longtime NYC offices.
More on DoubleClick Possible Sale and Synergies With Microsoft
PE-Owned DoubleClick In Talks With Microsoft & Others For Sale: Report