Polo Ralph Lauren has bought out the 50 percent ownership interest of Ralph Lauren Media held by NBC-Lauren Media Holdings and shopping channel ValueVision Media, giving the fashion brand full ownership of the Polo.com operation. The acquisition is a cash transaction of $175 million. Release
The joint venture, which involved all parties combining forces on a range of e-commerce initiatives across the online platforms, broadcast, cable and print, began seven years ago. ValueVision, which is partially owned by NBC, separately announced it was selling back its 12.5 percent interest for $43.75 million. Release
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