MIVA Awarded Conde Nast Interactive U.K. Account, Beating Yahoo And Google

Online ad network MIVA has won the pay-per-click content account for Conde Nast Interactive U.K., besting pitches from Yahoo Search Marketing and incumbent Google. Financial terms were not revealed. Miva launched its pay-per-click ad network, Miva Precision, in the UK and the US in early February, Brand Republic reported earlier. Precision operates alongside its existing core network, which operates across all sectors.
The agreement covers all 12 sites in the Conde Nast Interactive U.K. portfolio including titles such as Vogue.com, GQ.com, Glamourmagazine.com, CNtraveller.co.uk, Vanityfair.co.uk and the newly launched, Stylefinder.com. The total volume of page impressions of these 12 sites exceeds 54 million per month.
MIVA’s PPC ads will be displayed across every page of the 12 sites through ad units at the bottom of the page. In return, MIVA promises that ads will match both the content of the page they appear on and the demographic of the site users. In addition to ads on Conde Nast’s U.K. websites, MIVA’s ads will be embedded in 500,000 opt-in emails sent daily, weekly or every two weeks, depending on the newsletters’ publication schedule, to Conde Nast Interactive’s email subscribers. Release.