MTV's GameTrailers Goes Mobile

MTV, a Viacom owned company, has announced that GameTrailers.com is going mobile with a new channel for all of you mobile media lovers. The new channel will provide mobile gaming content over Amp’d initially, and then be moving across other major carriers shortly afterwards. As an added feature, premiering on the mobile channel, along with other GameTrailers shows, is a new program dedicated to mobile gaming. Sounds like MTV Networks has formed an aggressive strategy for the mobile market.

In the last couple of years, the mobile market has exploded, and everyone wants a piece. We recently reported that mobile gaming is predicted to hit $76 billion by 2011. Who wouldn’t want to be involved in that? That’s why MTV, already heavily involved in mobile media, is pushing GameTrailers onto the mobile scene as well. With this new trailer channel, bored gamers will have something to do during the daily commute or while stuck in a waiting room. If you add that to the premier of Go Gaming, the new mobile gaming show on GameTrailers, and there’s going to be a lot more entertainment for the mobile gamer, and, in the meantime, make MTV a little ad money as well. Nothing quite like a captive audience.

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